Tuesday, February 4, 2014


            Bjarke Ingels is the founding partner of Bjarke Ingels Group (BIG). This urban architecture firm is based in Copenhagen and New York. They specialize in creating a new architectural form, a kind of pragmatic utopia—where ecological mediums are harmoniously integrated with urban systems. In the end, these ideas generate projects that may be defined as biotopes.


            Bjarke Ingels, in his thoughts and constructions, hopes to clarify the concept of sustainability—he sees the "neo-protestant" notion of, "it has to hurt to be good" as highly fallacious. He wants to redefine and embrace "hedonistic sustainability." Ingels knows a sustainable lifestyle can be without sacrifices; thus, he strives to make designs that are "attractive, desirable and pleasurable," but at the same time sustainable. This methodology will result in a shift in consciousness of what it means to act sustainability.


BIG is one of the brilliant design firms featured in our forthcoming BOOK!

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